In Advent, many companies are concerned with the question of whether and what you should give your customers for Christmas. In many cases, the opinion circulates that this is no longer worthwhile today. The capacities should rather invest in new customer acquisition. Others try to encourage their existing customers to buy with discounts at Christmas time. Digital advertising is on the rise and is often preferred to the haptic. However, the fact is that the promotional item remains one of the most successful advertising media. For the promotional mousepad this is important.
The advantages of promotional items
Promotional products attract less attention than digital advertising, whose content is absorbed more quickly by the human brain. The willingness to buy increases through them no more than through online advertising.
- The subjects spent more time on advertising.
- This caused more emotional reactions.
- The participants remembered the advertisement better and longer.
- This was also given a higher value.
- There was a subconscious desire for performance, the so-called Carpenter effect.
Even in times of internet and digitization, you should not forgo the use of promotional items for these reasons. You can use them to attract new customers, but also to stabilize existing customer relationships. Do not think the latter is not worth it. It is now much easier for the customer to switch between providers and to inform themselves about their competitors. Strengthening customer loyalty is therefore more important than ever.
At the same time, satisfied customers who are enthusiastic about your company are a means of acquiring new customers. With cleverly chosen promotional items you can even enhance this effect. Give your customers a Christmas present that they use not only at home in the bathroom, for example, but something they take with them to the outdoors for leisure trips or to work in the office. With these articles your customers advertise with friends, colleagues and fellow humans for your enterprise. And just the undecided will be moved to the decision for your company.
Opt for giveaways with strategy
Just sending regular customers a discount coupon is not a very personal gift. A carefully chosen physical gift touches it on a much more emotional level and strengthens your relationship more sustainably with equal spending. But you should make sure that the promotional item is also used. You can get the universal travel adapters also now.
Choose high quality gifts that are not broken or used up after a single use. A long-term effect would not be possible. Opt for small, affordable quality items rather than large, imposing products that are no good. If you do not want to look at your most important customers with a simple ballpoint pen, differentiate customer groups. For a few but important then spend a little more money. But try to avoid that the other customers will notice and then be disappointed with their present.